A solid and functional employment brand always offers numerous advantages to companies such as differentiating from the competition and truly connecting with the values of their employees and target candidates.
HR Tactics helps to define employment branding strategy by using Four Steps:
1] Creating a positive, compelling image of the organization (e.g., social responsibility, conduct, ethics, reputation)
2] Communicating clearly and consistently about what it is like to work at the organization (e.g. commitment to diversity and inclusion, innovation, teamwork, work/life balance, total rewards, opportunities for growth)
3] Encouragement to best potential candidates to apply for jobs
4] Reinforce the public’s image of the organization.